Keto diets, HIIT workouts, injectables, and steam rooms—the wellness and beauty industries have embraced increasingly wide-ranging and diverse trends. Always …

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Oreo & Toblerone Maker Fined €337.5M by EU for Breaching Anti-Trust Rules

07 Thursday Nov 2024

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 07: Business-to-Business Marketing, Chapter 16: Supply Chain Management

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anti-trust, eu, fine, law, toblarone

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Mondelēz International, the global confectionery behemoth behind well-known brands like Toblerone, Oreo, and Chips Ahoy, was recently fined €337.5 million …

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Marks & Spencer Provides Repair and Alterations Service, in Pursuit of Sustainability

31 Thursday Oct 2024

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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fix, repair, sustainability

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The U.K. retailer Marks & Spencer (M&S) recently launched a clothing repair and alterations service in collaboration with Sojo, a …

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Wiped Out: Costco Offers a Settlement to Customers Who Purchased Wipes

15 Tuesday Oct 2024

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 11: Product Branding and Packaging Decisions

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fine, law suit, plumbing, wipes

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Spanning more than 146,000 square feet and containing about 4,000 different products at any time, the average Costco store is …

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One Person’s Trash: Can a Paper Bag for Chips Make a Real Difference?

08 Tuesday Oct 2024

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 11: Product Branding and Packaging Decisions

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Packaging, paper, recycle, sustainability

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Conservatively, how many bags of snack chips do you figure you’ve eaten in your lifetime? Whether packed in kids’ lunchboxes, …

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Holy Guacamole: Tesco Tattoos Avocados to Reduce Food Waste

03 Tuesday Sep 2024

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 11: Product Branding and Packaging Decisions

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fashion, Shein, waste

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Millennials have been credited with revitalizing the popularity of avocado—whether inserted into sushi rolls, mashed on toast, or added to …

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Cleaning Up Its Act: Shein Addresses Fast Fashion Waste

27 Tuesday Aug 2024

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 19: Advertising, Public Relations and Sales Promotions

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fashion, Shein, waste

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Cheaper than stores and trendier than Amazon, fast fashion has plenty of benefits. The world’s largest fast fashion retailer Shein …

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Archived Articles by Chapter

Chapter 01: Overview of Marketing (81)
Chapter 02: Developing Marketing Strategies (153)
Chapter 03: Social and Mobile Marketing (179)
Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (186)
Chapter 05: Analyzing the Marketing Environment (244)
Chapter 06: Consumer Behavior (206)
Chapter 07: Business-to-Business Marketing (91)
Chapter 08: Global Marketing (129)
Chapter 09: Segmentation, Targeting and Positioning (166)
Chapter 10: Marketing Research (110)
Chapter 11: Product Branding and Packaging Decisions (224)
Chapter 12: Developing New Products (198)
Chapter 13: Services: The Intangible Product (159)
Chapter 14: Pricing Concepts for Establishing Value (105)
Chapter 15: Strategic Pricing Concepts (110)
Chapter 16: Supply Chain Management (125)
Chapter 17: Retailing and Multichannel Marketing (223)
Chapter 18: Integrated Marketing Communications (172)
Chapter 19: Advertising, Public Relations and Sales Promotions (205)
Chapter 20: Personal Selling and Sales Management (65)
Marketing Tidbits (49)
Uncategorized (18)

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