Nearly anything and everything can sport advertising these days, including professional sports. Brands can access millions of views, and hours …
A Home Run for Brands? MLB Allows Advertisements on Uniforms
12 Thursday Dec 2024
Category Archives: Chapter 09: Segmentation, Targeting and Positioning
Money Talks: Walmart Sees Increase in Sales
10 Tuesday Dec 2024
Tags
If everything at the grocery store seems more expensive lately, it’s not your imagination. New reports show that the United …
Where Can You Find Gen Z Shoppers? At the Mall!
05 Tuesday Nov 2024
Tags
This gallery contains 1 photo.
Shopping centers in the United States are experiencing a notable resurgence, such that their vacancy rates have reached their lowest …
The Smell Test: Exploring the Recent Popularity of Full Body Deodorant
26 Thursday Sep 2024
Riding the Hog: Harley-Davidson’s Marketing Strategies
17 Tuesday Sep 2024
Tags
This gallery contains 1 photo.
The premiere of the 2024 movie The Bikeriders represents yet another example of motorcycle culture entering the cinematic mainstream. From The Wild One (1953) to Easy …
Check It: The Growing Global Reach of Basketball
10 Tuesday Sep 2024
Tags
This gallery contains 1 photo.
For nearly all human history, sports have offered a means to connect people from disparate cultures and backgrounds on a …
Leveling the Playing Field: The Rise of Female Sports Fans in South Korea
25 Tuesday Jun 2024
This gallery contains 1 photo.
In football (soccer) stadiums across the United States, England, and Australia, female sports fans take up as little as one-quarter …
Stressed, Obsessed, and Well-Dressed: Solutions to Influencer Fatigue
11 Tuesday Jun 2024
This gallery contains 1 photo.
A few years out from the pandemic, some of the stresses it evoked have diminished; we can go out to …
Fast, Cheap, and Easy: Wendy’s Introduces Dynamic Pricing
28 Tuesday May 2024
This gallery contains 1 photo.
The price of everything seems to be going up these days: gas, clothing, rent. With the costs of living skyrocketing, …
A Wrinkle in Segmentation: The SephoraKids
29 Thursday Feb 2024
Tags
This gallery contains 1 photo.
A conventional segmentation approach for skincare and beauty brands relies on consumers’ current needs. People with dry skin get targeted …