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It’s nearly an annual game in itself: Which commercial broadcast during Super Bowl LVI was the best, the most talked …
These Commercials Won the Super Bowl, 2022 Edition
05 Tuesday Apr 2022
Category Archives: Chapter 19: Advertising, Public Relations and Sales Promotions
Peloton in the City: A Harmful Product Placement that also Reflects the Times
15 Tuesday Feb 2022
Reportedly, when the producers of the Sex in the City reboot And Just Like That… approached Peloton, to request the …
When Is a Plus Sign Additive, and When Is It Redundant? A Branding Trend
07 Monday Feb 2022
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The humble plus sign, usually the first mathematical operator children learn in math class, has taken on new and expanded …
Gambling on Advertising to Establish Dominance: The Tactics and Ethics of Sports Betting Advertisements During Games
15 Monday Nov 2021
Only some U.S. states currently permit online gambling on sports. But the potential market for such forms of betting is …
Discrimination Isn’t Delicious: McDonald’s Sued for Failing to Advertise on Black-Owned TV Networks
10 Friday Sep 2021
This story might take need more than sales through the dollar menu. McDonald’s is being sued for $10 billion, over …
Depicts People in the Same Room, Getting Up Close and Personal
12 Wednesday May 2021
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During the COVID-19 pandemic, KFC was so conscious of people’s concerns about social distancing and the risk of spreading of …
Bright Lights, Big Sandwich: The Starring Role of Subway in South Korea’s Television Lineup
06 Thursday May 2021
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In South Korea, television broadcast rules do not allow for commercial breaks, so companies trying to get viewers’ attention have …
Simulated Racing Already Offered Gaming Appeal, and then COVID-19 Pushed It Over the Finish Line
01 Thursday Apr 2021
The thrill of speeding around a curve, testing the limits of what a big engine can do, is the heart …
Cutting Coupons? Nope, Cutting Paper Coupons out of Promotional Strategies
09 Monday Nov 2020
Coupons have a long and varied history in marketing and retailing. Different sellers have found them either invaluable or unnecessary, …
When Is a Toy Educational, and When Is It Just Play? The Potential for Misleading Claims by Marketers of STEM Toys
17 Thursday Sep 2020
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Parents worried about their children’s development—whether because educational experts indicate that U.S. children have relatively weaker science and math skills …