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In a series of articles, The New York Times described the marketing pathways for a new company faced with a …
A Real-Life Case Study in Real Time: Detailing the Marketing Process for Cow Wow Milk
20 Tuesday Jan 2015
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International Connections: How Unrest in Russia Affects Finnish Cheese Makers
02 Sunday Nov 2014
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In response to Russia’s recent aggressive actions in Ukraine, the European Union (EU), together with other nations, imposed sanctions on …
The Strengths, Weaknesses, Opportunities, and Threats Facing McDonald’s Today
21 Tuesday Oct 2014
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According to the most recent reports, the slump McDonald’s is experiencing currently is not only the worst in a decade, …
How a Faulty Gearbox Changed Volkswagen’s Entire Approach to China
09 Thursday Oct 2014
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When China’s central television agency CCTV revealed in an expose that Volkswagen cars being sold in the country contained faulty …
A Crumbling Cupcake Model: Does the Failure of One Chain Mean the End of the Cupcake Craze?
11 Thursday Sep 2014
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Not all too long ago, it seemed like cupcakes were taking over every block, mall, and shopping district in the …
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