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When Jennifer Lawrence accepted her Academy Award for Best Actress in 2013, she tripped and fell on her way up …
Coming Apart at the Seams: Christian Dior Faces Reputational Damage
24 Tuesday Sep 2024
Category Archives: Chapter 11: Product Branding and Packaging Decisions
Holy Guacamole: Tesco Tattoos Avocados to Reduce Food Waste
03 Tuesday Sep 2024
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Millennials have been credited with revitalizing the popularity of avocado—whether inserted into sushi rolls, mashed on toast, or added to …
State of the Art(ist): Is Luxury Fashion Good for Artists?
09 Tuesday Jul 2024
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Since the 1960s, the relationship between fine art and luxury fashion has been shifting, rearranging, and solidifying. In its present …
Lovin’ It or Hatin’ It: How McDonald’s Recovered from the Criticisms of Super Size Me
02 Tuesday Jul 2024
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The documentary Super Size Me, released 20 years ago, highlighted the health implications of fast food. The late Morgan Spurlock (1970–2024) …
The Taste of the Future, According to Coca-Cola and AI
12 Tuesday Dec 2023
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Robots might not be able to consume sugary, carbonated soda—think what it would do to their mechanics!—but that has not …
Maize, Robin’s Egg Blue, Raw Sienna, and Cerise in a Vase: A Product Line Extension by Crayola
03 Tuesday Oct 2023
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The colors included in its standard 64-crayon box might have shifted a little over time, but the perception of Crayola …
New Cars Are Too Expensive for Most Buyers. But Then Again, So Are Used Cars. Where Does the Road Lead?
11 Tuesday Jul 2023
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In the U.S. new car market over the past decade, prices have been all over the proverbial map. In 2017 …
Remixing Condiment Choices: Kraft Heinz’s Latest Dispenser Innovation
06 Thursday Jul 2023
At the ballpark, what do you want on your hotdog? A little mustard and relish? Or are you a strictly …
Is “Energy Drink” a Marketing Term or a Claim that Demands Regulation?
04 Tuesday Jul 2023
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advertising, Bang Energy, energy drinks, Prime Energy, Product Branding and Packaging, Public Relations, Red Bull, Sales Promotions
What is an energy drink—that is, how would you define it? Is your definition the same as your friends’? How …
Disney World’s Galactic Starcruiser Crashes and Burns
29 Thursday Jun 2023
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When the Disney corporation purchased all the intellectual property and rights associated with Star Wars, it naturally wanted to make …