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Tag Archives: Food shortage

A True Food Shortage Crisis

27 Saturday Oct 2012

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 08: Global Marketing

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consumer goods, drought, Food shortage, marketing

When food prices go up, middle-class families in developed nations complain and often switch to lower-priced alternatives. But the current …

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Chapter 01: Overview of Marketing (81)
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Chapter 05: Analyzing the Marketing Environment (243)
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Chapter 11: Product Branding and Packaging Decisions (224)
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Chapter 13: Services: The Intangible Product (158)
Chapter 14: Pricing Concepts for Establishing Value (105)
Chapter 15: Strategic Pricing Concepts (109)
Chapter 16: Supply Chain Management (124)
Chapter 17: Retailing and Multichannel Marketing (222)
Chapter 18: Integrated Marketing Communications (172)
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