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Tag Archives: h&m

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OMG, My Mom Shops There! The Growing Problem for Retailers Targeting Teen Shoppers

05 Wednesday Mar 2014

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 17: Retailing and Multichannel Marketing

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abercrombie, Aeropostale, American Eagle, Consumer Trends, Forever 21, h&m, moms, Retailing, Teens, Topshop, Zumiez

Seemingly all of a sudden, Abercrombie is a ghost town, and Aeropostale is filled mainly with space. The youthful shoppers …

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The Return of Benetton: Not Designer, But Still Trendy

30 Monday Apr 2007

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

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benetton, fast fashion, h&m, zara

Remember the bright colors hyped by Benetton two decades ago? Benetton was one of the hottest brands of the 1980s …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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