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Tag Archives: Hurricane Chasers

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From Weather Channel to Weather Co.: How Hurricane Chasers Become Consumer Behavior Experts

09 Wednesday Oct 2013

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 07: Business-to-Business Marketing, Chapter 17: Retailing and Multichannel Marketing

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consumer behavior, Hurricane Chasers, Retailing, Weather Channel

This gallery contains 1 photo.

The link between weather and sales has long been obvious: Stores in cold climates stock snow shovels during winter months, …

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  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
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