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Tag Archives: Lemons

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Making More than Lemonade of Lemons

30 Tuesday Oct 2012

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 10: Marketing Research, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, B2B Marketing, Lemonade, Lemons, Limonera, Marketing Research

A lemon is great for drinks and for adding a little zest to recipes. But for lemon growers—and in particular, …

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