Gallery Brand Wars: We’re Number 1! Wait, We’re Number 1! 11 Saturday Aug 2012 Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions ≈ Leave a comment TagsBrand Z, branding, Core Brand, marketing, Millward Brown Which brand is worth more, IBM or Apple? Well, no one is really sure, so the answer really depends on … Continue reading →