Get on the Bus, Gus—for a Luxury Ride!

04 Saturday Feb 2023

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value

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Jet, Luxury bus, Napaway

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The United States is not, historically, a bus-loving country. Its individualistic consumers love having their own cars, or at least …

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