Creating an Automatic Consumption Culture

24 Wednesday Nov 2010

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 13: Services: The Intangible Product

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Consumers, netflix

Life is so much easier when we don’t have to make decisions, isn’t it? Our favorite online Web sites, gadgets, …

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Want a Video with that Yoohoo?

15 Wednesday Jul 2009

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 09: Segmentation, Targeting and Positioning, Chapter 15: Strategic Pricing Concepts

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blockbuster, dvd, internet video, netflix, redbox, video

The benefits of Netflix over Blockbuster seem clear: Customers can chose their DVDs online, receive them in their mailboxes, and …

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Netflix Prices Blu-ray Disc Rentals

12 Sunday Apr 2009

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts

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blu-ray, dvd, internet video, netflix

For Blu-ray rentals, Netflix now charges $20.99 per month for its basic plan, with three movies at a time. This …

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