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Tag Archives: nhs

U.K. Government Explores the Use of Emissions Zones and Surveillance Technology

18 Tuesday Mar 2025

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 06: Consumer Behavior, Marketing Tidbits

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data, Government, nhs, privacy

London’s government appears determined to lower emissions; it also appears strapped for cash. The global capitol introduced an ultra-low emission zone plan in 2019, which imposed a daily fee on polluting vehicles (gas cars built before 2006, diesel engines built before 2015) that came into central London. By 2023, the fees applied throughout Greater London. The goal was to lower the emissions created in the city and encourage greater uses of more sustainable transportation options. Building on these efforts, London’s mayor Sadiq Khan recently suggested adding surveillance systems and monitors throughout the city, to track cars as they entered the ultra-low emission zones. At the same time, the national government reportedly is considering monetizing satellite surveillance technology that could be used to track the vehicles. Seeking these alternative sources of revenue seems critical; efforts to encourage consumers to switch to electric cars promise to eliminate approximately 25 billion pounds worth of revenue that the country currently earns from fuel taxes. Yet shifting the burden to consumers raises some legitimate questions too. The emission plan arguably affects working-class people disproportionately and detrimentally. As the cost of living in London has risen to untenable levels, they have fled to more remote areas, which offer relatively fewer public transportation options. Other challenges to the policies raise questions about their efficacy; an Imperial College London study suggested that the emission zones actually had little effect on air quality, at least in the months following their implementation. Lawmakers must come together quickly, to weigh policy options that will balance fiscal goals with public interest.

Sources: Phillip Inman, “If You Let Google Have Your Data, Why Not the NHS?” The Guardian, October 19, 2024; “The Ultra-Low Emission Zone for London,” London Assembly

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  • Chapter 01: Overview of Marketing (81)
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  • Chapter 20: Personal Selling and Sales Management (65)
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