The Smell Test: Exploring the Recent Popularity of Full Body Deodorant

26 Thursday Sep 2024

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 12: Developing New Products

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deo, deodorant, popular, trend

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For the past several years, the summer months have been brutally hot and humid. Multiple U.S. cities have chalked up …

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