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Tag Archives: razor

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Gillette and Schick Battle over Women

12 Monday Jan 2009

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 12: Developing New Products

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gillette, razor, schick

The first women’s razors were men’s razors, but in pink. But in 2001, Proctor & Gamble introduced the Venus line, …

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  • Chapter 01: Overview of Marketing (81)
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  • Chapter 05: Analyzing the Marketing Environment (243)
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  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
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  • Chapter 16: Supply Chain Management (124)
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