• Dhruv Grewal
  • Michael Levy
  • Podcast
  • Videos
  • Digital
  • Newsletters

Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: sales management

Gallery

Vonage Wants Business to Take It Seriously, and its New CMO Is Determined to Succeed

20 Wednesday May 2015

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 20: Personal Selling and Sales Management

≈ Leave a comment

Tags

B2B Marketing, sales management, Vonage

This gallery contains 1 photo.

In a recent, brief interview, the new chief marketing officer of Vonage, Ted Gilvar, mentioned three separate times that his …

Continue reading →

Gallery

Where Walmart Leads, Will Others Follow? Motivations for and Outcomes of the Walmart Wage Hike

10 Tuesday Mar 2015

Posted by Grewal Levy Marketing in Chapter 15: Strategic Pricing Concepts, Chapter 20: Personal Selling and Sales Management

≈ Leave a comment

Tags

minimum wage, sales management, Strategic Pricing, Walmart

This gallery contains 1 photo.

Walmart has long come in for criticisms, for various reasons, but the low wage it pays its retail associates has …

Continue reading →

Gallery

Changing Titles to Reflect Changing Times: P&G Marketing Directors Become Brand Directors

15 Monday Sep 2014

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 20: Personal Selling and Sales Management

≈ Leave a comment

Tags

Brand management, Communications, market research, sales management

This gallery contains 1 photo.

In its latest organizational re-conceptualization, the largest advertising purchaser in the world, Proctor & Gamble (P&G), will do away with …

Continue reading →

Newer posts →

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Blog Stats

  • 352,155 views

Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

Tags

advertising AI Amazon Analytics apple Artificial Intelligence B2B Marketing brand branding China coca cola Conscious Marketing consumer behavior data Developing New Products Disney ethics Facebook fashion food global global marketing Google + green health india Integrated Marketing Communication integrated marketing communications luxury Macy's marketing Marketing Environment Marketing Ethics Marketing Research marketing strategies Marketing Strategy Marketing Tidbit mcdonalds mobile mobile commerce Mobile Marketing Multichannel Marketing netflix New Product Development Nike Overview of Marketing p&g Packaging Positioning pricing Pricing Concepts Private label Product Branding Public Relations rebranding repositioning retailers Retailing sales management segmentation services Social and Mobile Marketing social media Starbucks Strategic Pricing supply chain Supply Chain Management sustainability Target targeting technology twitter Walmart Whole Foods Youtube

Blog at WordPress.com.

  • Subscribe Subscribed
    • Grewal Levy Marketing News
    • Join 546 other subscribers
    • Already have a WordPress.com account? Log in now.
    • Grewal Levy Marketing News
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...