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Tag Archives: Shanghai

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Ponying Up an Old Favorite: The Introduction and Global Expansion of the Latest Ford Mustang

15 Wednesday Jan 2014

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 12: Developing New Products, Chapter 19: Advertising, Public Relations and Sales Promotions

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2015, Barcelona, Ford, Mustang, Shanghai, Sydney

When the 2015 model of the classic American muscle car hits the streets, it won’t only be on Route 66. …

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A License Worth More than the Car: How China’s Potential Regulations Are Changing Car Buying Practices

22 Sunday Sep 2013

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 08: Global Marketing, Chapter 15: Strategic Pricing Concepts

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Beijing, China, Environment, global marketing, Guangzhou, Guiyang, Pollution, Shanghai

As the Scottish poet Robert Burns wrote, “The best laid schemes of mice and men/Go often awry.” That is, we …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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