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Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: SKU Proliferation

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Feelings before Facts

11 Friday Nov 2011

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 10: Marketing Research, Chapter 12: Developing New Products

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Tags

customer decisions, features, heuristics, SKU Proliferation

Consumers have a multitude of product options available to them—so many that they might lose track of some of the …

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Gallery

How Many Toothpastes Can a Mouth Hold?

07 Thursday Apr 2011

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

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Tags

Colgate, consumer products, SKU Proliferation, toothpaste

How many types of toothpaste do we need? Most consumer product manufacturers introduce a multitude of minor details to differentiate …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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