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Tag Archives: toothpaste

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How Many Toothpastes Can a Mouth Hold?

07 Thursday Apr 2011

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

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Colgate, consumer products, SKU Proliferation, toothpaste

How many types of toothpaste do we need? Most consumer product manufacturers introduce a multitude of minor details to differentiate …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
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  • Chapter 06: Consumer Behavior (203)
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  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
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  • Marketing Tidbits (49)
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