Hip Hop Fast Food: A Novel Collaboration Between Travis Scott and McDonald’s

12 Monday Oct 2020

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

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Co-Branding, mcdonalds, Product Branding, Travis Scott

Posters in McDonald’s windows, featuring phrases like “It’s Lit!” and “Straight Up!” along with suggestions that consumers approach the counter …

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