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Tag Archives: trendy

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Trendy at Target

04 Tuesday Oct 2011

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 14: Pricing Concepts for Establishing Value, Chapter 17: Retailing and Multichannel Marketing

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brands, exclusive brands, kohls, Target, trends, trendy

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Apparel and accessories accounted for 20 percent of Target’s annual sales last year. Unlike many other big box and discount …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
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  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
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  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (104)
  • Chapter 15: Strategic Pricing Concepts (108)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
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  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (48)
  • Uncategorized (17)

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