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Tag Archives: United Airlines

Sharing Apps for Sharing Rides: An Innovative Move by United Leads to Another Debate about Uber

25 Tuesday Nov 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 07: Business-to-Business Marketing

≈ 1 Comment

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B2B Marketing, Mobile Marketing, Uber, United Airlines

Passengers flying the friendly skies often need to arrange transportation on the ground when they get to their destination. In …

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Chapter 01: Overview of Marketing (81)
Chapter 02: Developing Marketing Strategies (152)
Chapter 03: Social and Mobile Marketing (176)
Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
Chapter 05: Analyzing the Marketing Environment (243)
Chapter 06: Consumer Behavior (204)
Chapter 07: Business-to-Business Marketing (91)
Chapter 08: Global Marketing (129)
Chapter 09: Segmentation, Targeting and Positioning (164)
Chapter 10: Marketing Research (109)
Chapter 11: Product Branding and Packaging Decisions (224)
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Chapter 13: Services: The Intangible Product (158)
Chapter 14: Pricing Concepts for Establishing Value (105)
Chapter 15: Strategic Pricing Concepts (109)
Chapter 16: Supply Chain Management (124)
Chapter 17: Retailing and Multichannel Marketing (222)
Chapter 18: Integrated Marketing Communications (172)
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Chapter 20: Personal Selling and Sales Management (65)
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