Want a Video with that Yoohoo?

15 Wednesday Jul 2009

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 09: Segmentation, Targeting and Positioning, Chapter 15: Strategic Pricing Concepts

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blockbuster, dvd, internet video, netflix, redbox, video

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The benefits of Netflix over Blockbuster seem clear: Customers can chose their DVDs online, receive them in their mailboxes, and …

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