There might have been a point in time when gauging the success of an advertising campaign was relatively straightforward: A …
Flying High: Alaska Airlines Partners With Google’s Meridian
04 Tuesday Nov 2025
04 Tuesday Nov 2025
There might have been a point in time when gauging the success of an advertising campaign was relatively straightforward: A …
16 Thursday Oct 2025
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Whether it’s the technology device they keep in their pockets (Apple vs. Android), the colas they select at the convenience …
14 Tuesday Oct 2025
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In today’s dynamic, stressful economic conditions, many U.S. consumers are signaling their disinclination to spend. Consumer confidence measures are suffering …
09 Thursday Oct 2025
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When the American car industry dominated the world, as was the case for most of the twentieth century, Detroit staked …
07 Tuesday Oct 2025
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As LEGO fans age, they often undergo a shift in their consumption motives. When they are kids, they love the …
02 Thursday Oct 2025
Posted in Chapter 12: Developing New Products
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Shaun White is a legend—one of the few professional snowboarders to transcend the sport and become a household name. Having …
30 Tuesday Sep 2025
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As any Americana or history buff can tell you, McDonald’s initial dominance of America’s national imagination, and wallets, was based …
25 Thursday Sep 2025
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Are we living in a science fiction movie? You might be forgiven for thinking so while reading recent headlines, including …
23 Tuesday Sep 2025
18 Thursday Sep 2025
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Approximately one billion tires reach the end of their usable life each year, and the vast majority of them wind …