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Author Archives: grewallevymarketingnews

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Flying High: Alaska Airlines Partners With Google’s Meridian

04 Tuesday Nov 2025

Posted by grewallevymarketingnews in Chapter 10: Marketing Research, Chapter 19: Advertising, Public Relations and Sales Promotions

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airline, alaska, Google, plane

There might have been a point in time when gauging the success of an advertising campaign was relatively straightforward: A …

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Whether for Use or for Resale, Shoppers Rush to Buy Discontinued Products

16 Thursday Oct 2025

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

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business model, discontinued products, hamster, rush, stockpile

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Whether it’s the technology device they keep in their pockets (Apple vs. Android), the colas they select at the convenience …

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Tightening Belts, Rejecting Overconsumption

14 Tuesday Oct 2025

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior

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consumption, movement, restraint

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In today’s dynamic, stressful economic conditions, many U.S. consumers are signaling their disinclination to spend. Consumer confidence measures are suffering …

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Detroit Jinhua, the Carmaking Capitol of the World

09 Thursday Oct 2025

Posted by grewallevymarketingnews in Chapter 07: Business-to-Business Marketing, Chapter 08: Global Marketing, Chapter 16: Supply Chain Management

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Car, China, electric, europe, ev, manufacturing, usa

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When the American car industry dominated the world, as was the case for most of the twentieth century, Detroit staked …

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Like a Ton of Bricks, LEGO Has New Competition

07 Tuesday Oct 2025

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products

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compeition, lego

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As LEGO fans age, they often undergo a shift in their consumption motives. When they are kids, they love the …

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It’s Always Snowy Season, Now that Shaun White Has Launched the Snow League

02 Thursday Oct 2025

Posted by grewallevymarketingnews in Chapter 12: Developing New Products

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competition, league, professional, shaun white, snowboard

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Shaun White is a legend—one of the few professional snowboarders to transcend the sport and become a household name. Having …

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Beefing Up Innovation and Vertical Integration with McDonald’s Restaurant Experience Team

30 Tuesday Sep 2025

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment

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analysis, burger king, competition, market research, McDonald's, Wendy's

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As any Americana or history buff can tell you, McDonald’s initial dominance of America’s national imagination, and wallets, was based …

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Are the Rideshare Options of the Future Available Now?

25 Thursday Sep 2025

Posted by grewallevymarketingnews in Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product

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autonomous, cars, driving, future, robotaxi

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Are we living in a science fiction movie? You might be forgiven for thinking so while reading recent headlines, including …

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Dress to Impress: Hill House Home Is Worth Millions

23 Tuesday Sep 2025

Posted by grewallevymarketingnews in Chapter 20: Personal Selling and Sales Management

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brand, dress, fashion, netflix

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During the COVID-19 pandemic, most of the world was shut away at home, uninterested in going through the trouble of …

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Turning Tires Into Shoes

18 Thursday Sep 2025

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 08: Global Marketing

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fashion, Recycling, sustainability

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Approximately one billion tires reach the end of their usable life each year, and the vast majority of them wind …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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