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Author Archives: grewallevymarketingnews

Anne Klein & Macy’s Open Joint Pop-Up Shop in SoHo

01 Thursday Feb 2024

Posted by grewallevymarketingnews in Marketing Tidbits

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Anne Klein, Macy's, pop-up

Among the many fashion and toy brands owned by Macy’s, Anne Klein is one of the most recently acquired. But ever since the two well-known brands came together, Anne Klein has been determined to expand its reach, across more channels and through product line extensions. Thus, beyond women’s clothing, the brand now offers home goods like towels and sheets, as well as branded furniture lines. To leverage and exploit these corporate ownership links, the two companies also have created a pop-up shop in New York’s SoHo district. Open for the weeks leading into the holiday season, it will feature both everyday and evening wear, right in time for people to grab something new before their fancy holiday parties. In an attempt to encourage purchases on the spot, people spending at least $100 receive a limited-edition tote bag too. This temporary and unconventional channel experiment may be novel for Anne Klein, but Macy’s has relatively extensive experience with it. In past years, it has hosted “shop within a shop” displays with Toys ’R Us and Best Buy. 

Sources: Tatiana Walk-Morris, “Macy’s, Anne Klein Partner on NYC Pop-Up Shop,” Retail Dive, December 16, 2023.

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From A(nime) to (Gen) Z: Leveraging Fans’ Anime Favorites to Promote Other Products Directly to Them

30 Tuesday Jan 2024

Posted by grewallevymarketingnews in Chapter 10: Marketing Research

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Anime

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The transformation of anime has been remarkable—not in its style, which has remained largely consistent for decades, but in its …

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Do Consumers Really Want Grocery Delivery? If They Do, Amazon Is Determined to Make It Happen 

23 Tuesday Jan 2024

Posted by grewallevymarketingnews in Chapter 17: Retailing and Multichannel Marketing

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Amazon, food, Groceries, Grocery Delivery, online, Retailing

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Ideas, innovations, and experiments for effective grocery delivery have been cropping up for decades at this point. The conventional wisdom …

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Paying for Bells and Whistles When All You Want Is a (Free) Phone

16 Tuesday Jan 2024

Posted by grewallevymarketingnews in Chapter 15: Strategic Pricing Concepts

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consumer behavior, pricing, Strategic Pricing

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Especially around the holiday season, consumers are often inundated with promotional offers from mobile service providers, promising them the latest …

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Once the Technology of the Future, Self-Checkout Is Becoming a Burden of the Past

09 Tuesday Jan 2024

Posted by grewallevymarketingnews in Chapter 17: Retailing and Multichannel Marketing

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Retailing, technology

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Most of the time, these abstracts refer to how retailers are experimenting with and implementing exciting, cutting-edge technology to transform …

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What If the Pricing Promotion Is Too Popular? Ask Red Lobster

19 Tuesday Dec 2023

Posted by grewallevymarketingnews in Chapter 14: Pricing Concepts for Establishing Value

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all you can eat, marketing, pricing, promotion, Red Lobster, seafood

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By pricing popular items at very low levels, retailers might succeed in enticing consumers into their stores, where they tend …

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The Taste of the Future, According to Coca-Cola and AI

12 Tuesday Dec 2023

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

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AI, Artificial Intelligence, Developing New Products, digital marketing, marketing, technology

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Robots might not be able to consume sugary, carbonated soda—think what it would do to their mechanics!—but that has not …

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Girl Scout Cookies Are More Expensive than Ever

19 Thursday Oct 2023

Posted by grewallevymarketingnews in Chapter 14: Pricing Concepts for Establishing Value, Marketing Tidbits

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Girl Scout Cookies, Marketing Tidbits, Pricing Concepts for Establising Value

Every year, thousands of consumers set aside a little extra money so that they can grab a box (or two, or five) of Girl Scout cookies from local young vendors who might ring their doorbell or set up tables outside their local grocery store. That budget will need to get a little bigger this year though, as many of the 11 regional Girl Scout Councils (each of which sets prices for the beloved treats) have raised the per box price from $5 to $6. In recent years, a few popular cookies, like S’mores, already required the higher price point, but now, all boxes will demand the higher price. The shift reflects national and global trends, including increased production, material, and shipping costs. The last price increase, from $4 to $5, happened around 2015. But even with these reasonable explanations for higher prices, Girl Scout leaders might worry that consumers will refuse to shell out more money for cookies. Or perhaps not; when the organization introduced Raspberry Rallies, a limited-edition raspberry-flavored version of its Thin Mints last year, it sold out completely, sparking bidding wars on resale sites. For fans who cannot wait for Girl Scout cookie season, an extra dollar for a box full of happiness might not make much of a difference. 

Sources: Danielle Wiener-Bronner, “Girl Scout Cookies Are Coming Back, and Prices Are Going Up,” CNN, September 28, 2023

Estée Lauder Is Tracking What You Say About Them Online

17 Tuesday Oct 2023

Posted by grewallevymarketingnews in Chapter 10: Marketing Research, Marketing Tidbits

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Analytics, Aramis, Clinique, ELC, Estee Lauder, Marketing Research

Cosmetics represents a deeply personal, hedonic product category, and consumers often express strongly affective opinions and evaluations of these items. For ELC, the corporation that owns Estée Lauder and several other cosmetics and fragrance brands, gauging such sentiments is critical, prompting a growing collaboration with Google Cloud to use AI to track people’s feedback on social media in real time. With such input, brands such as Clinique and Aramis can respond more quickly to viral trends, which appear especially commonly in the cosmetics sector. This development builds on an existing relationship, in which Google helped ELC link all its various in-house data within a single system, then produce personalized recommendations for clients. But by adding in AI-powered large language models, this partnership also can gauge how well those personalized (and other) offerings actually appeal to influential users. Not that expectations are high or anything, but according to ELC, it hopes this expanded collaboration will allow it “to better track consumer sentiment, inform research and development goals and simplify internal workflows while increasing productivity.”

Sources: Peter Adams, “Estée Lauder Bets Generative AI Can Keep Pace with Shifting Consumer Tastes,” Marketing Dive, August 29, 2023

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What’s an Advertiser to Do When Billboards Get Defaced? Profit Off It, Of Course

12 Thursday Oct 2023

Posted by grewallevymarketingnews in Chapter 19: Advertising, Public Relations and Sales Promotions

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Billboard, Defaced billboard, Morgan & Morgan, Out of Home Advertising

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An old joke asks, “How can you tell a lawyer is lying?” The punchline, “They’re moving their lips,” relies on …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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