Join the Conversation: Grown in the USA! , organic, or local?
08 Friday Jul 2011
Category Archives: Chapter 11: Product Branding and Packaging Decisions
It’s What’s on the Outside that Counts: The Importance of Packages
05 Tuesday Jul 2011
In stores, customers spend just 3 to 10 seconds standing in front of products as they decide whether to buy …
The Beauty of Multichannel Shoppers
05 Tuesday Jul 2011
Posted in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications
By integrating their websites with their brick-and-mortar stores, retailers such as Best Buy and Walmart enable customers to pick up …
Threadless: The Platform for Artists
05 Tuesday Jul 2011
In the practice known as crowdsourcing, a company obtains ideas and content from a large group of people—a practice that …
Lady Gaga is More Popular than Barack Obama
05 Tuesday Jul 2011
Lady Gaga’s nearly unsurpassed status in modern pop culture has arrived as the result of her shock tactics, carefully orchestrated …
The Making of Godiva Gems: From Luxury & Expensive to Fast Casual
05 Tuesday Jul 2011
“Godiva Gems and Communispace for B2C Listening,” Communispace, 2010. Faced with a severe economic downturn, the luxury chocolatier Godiva set …
Bring Your Own Containers to Dish Up
30 Thursday Jun 2011
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Christian Lane is on a mission to make the grocery buying experience more community based and less harmful to the …
Catch Ben, Thrillist Co-founder
07 Thursday Apr 2011
How Many Toothpastes Can a Mouth Hold?
07 Thursday Apr 2011
How many types of toothpaste do we need? Most consumer product manufacturers introduce a multitude of minor details to differentiate …
Extending Private Labels to Beer
17 Thursday Feb 2011
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Private-label products sold by food, drug, and mass merchandise retailers have enjoyed a 2 percent increase in sales recently, even …
Grewal Levy Marketing News 