Girl Scout Cookies Are More Expensive than Ever

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Every year, thousands of consumers set aside a little extra money so that they can grab a box (or two, or five) of Girl Scout cookies from local young vendors who might ring their doorbell or set up tables outside their local grocery store. That budget will need to get a little bigger this year though, as many of the 11 regional Girl Scout Councils (each of which sets prices for the beloved treats) have raised the per box price from $5 to $6. In recent years, a few popular cookies, like S’mores, already required the higher price point, but now, all boxes will demand the higher price. The shift reflects national and global trends, including increased production, material, and shipping costs. The last price increase, from $4 to $5, happened around 2015. But even with these reasonable explanations for higher prices, Girl Scout leaders might worry that consumers will refuse to shell out more money for cookies. Or perhaps not; when the organization introduced Raspberry Rallies, a limited-edition raspberry-flavored version of its Thin Mints last year, it sold out completely, sparking bidding wars on resale sites. For fans who cannot wait for Girl Scout cookie season, an extra dollar for a box full of happiness might not make much of a difference. 

Sources: Danielle Wiener-Bronner, “Girl Scout Cookies Are Coming Back, and Prices Are Going Up,” CNN, September 28, 2023

Estée Lauder Is Tracking What You Say About Them Online

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Cosmetics represents a deeply personal, hedonic product category, and consumers often express strongly affective opinions and evaluations of these items. For ELC, the corporation that owns Estée Lauder and several other cosmetics and fragrance brands, gauging such sentiments is critical, prompting a growing collaboration with Google Cloud to use AI to track people’s feedback on social media in real time. With such input, brands such as Clinique and Aramis can respond more quickly to viral trends, which appear especially commonly in the cosmetics sector. This development builds on an existing relationship, in which Google helped ELC link all its various in-house data within a single system, then produce personalized recommendations for clients. But by adding in AI-powered large language models, this partnership also can gauge how well those personalized (and other) offerings actually appeal to influential users. Not that expectations are high or anything, but according to ELC, it hopes this expanded collaboration will allow it “to better track consumer sentiment, inform research and development goals and simplify internal workflows while increasing productivity.”

Sources: Peter Adams, “Estée Lauder Bets Generative AI Can Keep Pace with Shifting Consumer Tastes,” Marketing Dive, August 29, 2023

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Giving Advertisers Insights into In-Store Behaviors: How Sam’s Club Is Taking Omnichannel to New Levels

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If a consumer buys a particular brand while shopping at Sam’s Club, should that sale be attributed prior promotional campaigns, …

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Reusable Cups that Consumers Can’t Forget at Home: A New Starbucks Experiment

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Environmentally conscious consumers might already plan to use reusable mugs every time they visit their local Starbucks for a brew. …

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