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Age discrimination is illegal. Usually the enforcement of these laws involved older workers, but what happens when a manager or …
Marketing Tidbit: Is the bias against Gen Z workers deserved?
13 Friday May 2022
Posted in Marketing Tidbits
Borrow a Pattern, Pay the Source: Can Strategic Pricing, Design, Marketing, and Value Assessments Save Endangered Wildlife?
09 Monday May 2022
For activists determined to protect and maintain threatened and endangered animal populations, creativity often is key. When existing methods stop …
Adding to Global Oil Price Pressures, But Maybe Not in the Way You Think: The Worldwide Implications of Indonesia’s Palm Oil Export Ban
04 Wednesday May 2022
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Affordable cooking oil (e.g., sunflower, soy, canola, palm) is really beneficial for consumers in countries that love fried foods (e.g., …
How Will Retailers Pass Inflation-Related Price Increases Along to Customers? Let Us Count the Ways
27 Wednesday Apr 2022
Price hikes might not raise any eyebrows—or tighten any belts, really—when the economy is healthy, or when stimulus checks are …
Are Car Manufacturers Using the EV Disruption to Eliminate Dealerships?
21 Thursday Apr 2022
Posted in Chapter 16: Supply Chain Management
The automotive industry is undergoing massive changes, largely sparked by the growing capabilities, popularity, and prevalence of electric vehicles (EVs). …
Are Three Types of Potato Peelers Enough, or Do Consumers Want Eight? Knowing the Answer Isn’t Easy for Bed Bath & Beyond
18 Monday Apr 2022
Posted in Chapter 16: Supply Chain Management
When Bed Bath & Beyond, under a new CEO, announced its plans to expand its private label offerings, reduce some …
Marketing Tidbit: A Perfect Growth Storm for Auto Parts Retailers
15 Friday Apr 2022
Posted in Marketing Tidbits
What do you get when you mix COVID-19–induced restrictions on communal travel (e.g., public transportation, vacations by air), limited supply …
Costco’s Big, Expansive Kirkland Signature Brand Is a Big, Huge Hit
13 Wednesday Apr 2022
Costco’s Kirkland Signature house brand brought in more than $59 billion in sales in 2021. That’s up from $52 billion …
Hiring More Staff to Cut Costs: Tractor Supply Co.’s Strategic Personnel Increases
07 Thursday Apr 2022
When retailers announce their plans to cut costs, the next line in the press release or annual report usually describes …
These Commercials Won the Super Bowl, 2022 Edition
05 Tuesday Apr 2022
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It’s nearly an annual game in itself: Which commercial broadcast during Super Bowl LVI was the best, the most talked …
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