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The humble plus sign, usually the first mathematical operator children learn in math class, has taken on new and expanded …
When Is a Plus Sign Additive, and When Is It Redundant? A Branding Trend
07 Monday Feb 2022
Why Warhammer?
03 Thursday Feb 2022
Imagine being tasked with marketing Warhammer 40,000. The game, with its odd name, is played on a tabletop, not online. …
Consolidation Instead of Competition: The Threat to Cattle Ranchers, as well as Consumers
01 Tuesday Feb 2022
Posted in Chapter 16: Supply Chain Management
In a capitalist market, competition is healthy. The negative, well-known result of insufficient competition is higher prices for consumers. A …
Marketing Tidbit: Updated Twitter Policies: No More Personal Pictures without Permission
26 Wednesday Jan 2022
Posted in Marketing Tidbits
When it came to privacy, Twitter had what one privacy scholar called a “semi-truck–sized hole” in its standards: In most …
Lining Up College Influencers, for Emotional and Business Support
24 Monday Jan 2022
For many college students, becoming an influencer sounds like a perfect gig. Take something they love already, like fashion, sports, …
As More Carmakers Open Experience-Based Showrooms, What Goals Are They Really Seeking?
20 Thursday Jan 2022
For car shoppers wandering around New York City, an expanding array of experience options offers them some novel propositions. They …
Supply Chain Responsibilities in the Opioid Crisis
18 Tuesday Jan 2022
Posted in Chapter 16: Supply Chain Management
The ramifications and damages due to the opioid crisis continue to be cataloged and measured. At the same time, questions …
The Pursuit of Common Prosperity in China and its Implications for Alibaba
29 Monday Nov 2021
Posted in Chapter 08: Global Marketing
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Like a lot of holidays, Singles Day was created as a marketing stunt: On November 11 (or 11/11, such that …
Marketing Tidbit: The Battle for Hardware Dominance in a Streaming World
25 Thursday Nov 2021
Posted in Marketing Tidbits
What’s more valuable in the streaming services market, the hardware used to stream it or the content that gets streamed? …
Both Despite and Because of the Environment, Consumers Are Spending
23 Tuesday Nov 2021
Disrupted supply chains mean a wide range of products are not readily available. Inflationary forces mean that even if products …
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