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Tag Archives: australia campaign

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It’s G’Day in the New Australia

10 Friday Aug 2012

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

≈ 1 Comment

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advertising, Australia, australia campaign, business, marketing, tourism, travel

Who among us hasn’t thought at one point or another, “Someday, I really will visit Australia”? An ad campaign is …

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  • Chapter 01: Overview of Marketing (81)
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  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
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  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
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  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
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