A Wrinkle in Segmentation: The SephoraKids

29 Thursday Feb 2024

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning

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beauty, Influencers, sephora, TikTok

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A conventional segmentation approach for skincare and beauty brands relies on consumers’ current needs. People with dry skin get targeted …

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