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Applebee’s has always tried to be true to its “Eating good in the neighborhood,” tagline by maintaining a local focus …
One Brand with a Local Feel
08 Tuesday Nov 2011
Tag Archives: brand
Lululemon’s Marketing Strategy
13 Monday Sep 2010
Posted in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions
Over the past ten years, women’s athletic apparel retailer Lululemon has grown from a single store in Vancouver to 120 …
Grewal Levy Marketing News 