Tag Archives: China

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Google’s Ethical Crisis in China

13 Monday Aug 2012

Posted by in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 08: Global Marketing, Chapter 13: Services: The Intangible Product

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Google has struggled with balancing its motto (“Don’t be evil”), purpose (to provide access to information), and goal (a global …

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Apple’s Worldwide Trademark? Not So Fast, iPad

08 Thursday Mar 2012

Posted by in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 07: Business-to-Business Marketing, Chapter 08: Global Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing

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Apple enjoys a reputation as a savvy business operator. But in the complex, challenging context of China, it might have …

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