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From Greenwashing to Green Hushing: Strategic Approaches to Communicating About Sustainability Efforts

20 Tuesday Feb 2024

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment

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communication, CSR, greenwashing, sustainability

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When it comes to communicating about their environmental initiatives, societal trends appear to be following a pendulum, and the constant …

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Chapter 01: Overview of Marketing (81)
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