How a Television Show from the 1970s Created the Cruise Industry

08 Tuesday Jul 2025

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 12: Developing New Products

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cruise, history, love boat, new, trend, TV

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Cruises represent a pretty common and mainstream form of family entertainment today. But that was not always the case. In …

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