“Dadvertising”: Using Revised Views of Masculinity to Market to Men

09 Wednesday Aug 2017

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, Axe, consumer behavior, Dove

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Even as modern society increasingly challenges and rejects limiting gender roles that may have assigned women to stereotypical roles in …

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The Baby Dove Product Line Extension and Its Context

23 Friday Jun 2017

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

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Dove, Product decisions

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For years, Dove only marketed cleaning and personal care products for women. A few years ago, it added the Dove+Men …

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