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Tag Archives: eharmony

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Finding a Perfect Match: How EHarmony Leverages Users’ Data to Identify Dates—and Their Consumption Patterns

20 Friday Mar 2015

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 13: Services: The Intangible Product

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Tags

consumer behavior, data analytics, eharmony, services

Some of the same information that enables EHarmony, the online dating service, to connect romantic partners is exactly the same …

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If it Ain’t Broke … Fix It

28 Saturday Feb 2009

Posted by Grewal Levy Marketing in Chapter 10: Marketing Research, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management

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ad campaign, eharmony

If it ain’t broke, don’t fix it! This cliché was not the wisdom that eHarmony.com chose to follow when it …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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