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Tag Archives: fashion

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Dress to Impress: Hill House Home Is Worth Millions

23 Tuesday Sep 2025

Posted by grewallevymarketingnews in Chapter 20: Personal Selling and Sales Management

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Tags

brand, dress, fashion, netflix

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During the COVID-19 pandemic, most of the world was shut away at home, uninterested in going through the trouble of …

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Turning Tires Into Shoes

18 Thursday Sep 2025

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 08: Global Marketing

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fashion, Recycling, sustainability

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Approximately one billion tires reach the end of their usable life each year, and the vast majority of them wind …

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Amazon Set to Counter Temu and Shein with its Own Fast-Fashion Service

17 Thursday Oct 2024

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 16: Supply Chain Management

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Amazon, China, Clothing, competition, fashion

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Amazon is set to launch a new service that focuses on shipping low-cost fashion wear, household goods, and other products …

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Fast Retailing Group Maintains Impressive Pace with Expanding Global Footprint

19 Thursday Sep 2024

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 18: Integrated Marketing Communications

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Tags

business, fashion, fast fashion, Fast Retailing, growth, GU, marketing, Retail, shopping, uniqlo

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Fast Retailing, the parent company of popular brands like Uniqlo and GU, has shown impressive financial growth in the first …

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Holy Guacamole: Tesco Tattoos Avocados to Reduce Food Waste

03 Tuesday Sep 2024

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 11: Product Branding and Packaging Decisions

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Tags

fashion, Shein, waste

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Millennials have been credited with revitalizing the popularity of avocado—whether inserted into sushi rolls, mashed on toast, or added to …

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Cleaning Up Its Act: Shein Addresses Fast Fashion Waste

27 Tuesday Aug 2024

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 19: Advertising, Public Relations and Sales Promotions

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Tags

fashion, Shein, waste

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Cheaper than stores and trendier than Amazon, fast fashion has plenty of benefits. The world’s largest fast fashion retailer Shein …

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State of the Art(ist): Is Luxury Fashion Good for Artists?

09 Tuesday Jul 2024

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions

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art, Collaboration, fashion

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Since the 1960s, the relationship between fine art and luxury fashion has been shifting, rearranging, and solidifying. In its present …

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Fashion Brands’ Environmentalism Sometimes Butts Up Against Regulations

03 Tuesday Jan 2023

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Conscious Marketing Sustainability and Ethics, Environmentalism, European Union, fashion

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More and more brands are incorporating environmental concerns into their business models, in response to consumer demand and also because …

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Fashion Brands Increasingly Ask: Why Work Alone, When Collaboration Is So Much More Exciting (and Lucrative!)

19 Monday Dec 2022

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

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Tags

Clothing, Collaboration, fashion

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Manolo Blahnik and Birkenstock may seem, at first glance, like they serve opposite segments of the broader high-end shoe market. …

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Marketing Tidbit: Ferrari’s Expansion into Fashion

17 Friday Sep 2021

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 12: Developing New Products, Marketing Tidbits

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Tags

Developing New Products, fashion, Ferrari, Marketing Strategy, Marketing Tidbit

Vroom vroom! Moving from sports cars to sportswear, the legendary automotive brand Ferrari has introduced itself anew as a fashion …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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