Gallery The Price of Confidence 18 Wednesday Feb 2009 Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 14: Pricing Concepts for Establishing Value ≈ Leave a comment TagsCPG, deodorant, formula, premium price In this economy, deodorant sales are way up! Is everyone so stressed out that they are sweating a lot more … Continue reading →