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Tag Archives: France

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Do European Rights Apply to the Online Universe? Google’s Battle with France

23 Thursday Jun 2016

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 08: Global Marketing

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Censorship, France, global marketing, Google +, Marketing Ethics

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The European Union has ruled that its citizens have a basic “right to be forgotten.” When they request that search …

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As If Amazon Were Not Enough Competition: The Challenges and Challengers to Netflix’s Global Expansion

05 Saturday Jul 2014

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 12: Developing New Products

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Amazon, Canal Plus, France, Germany, Hollywood, House of Cards, netflix

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In its home country, Netflix has approximately 34 million U.S. subscribers. That’s a lot of streaming viewers, but it isn’t …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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