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Tag Archives: global marketing

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Seeking a New Trade Status in Vietnam in Light of Shifting Global Trade Coalitions

26 Tuesday Sep 2023

Posted by grewallevymarketingnews in Chapter 08: Global Marketing

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China, Foreign policy, global marketing, Russia, United States, Vietnam

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For Baby Boomers, mention of Vietnam tends to evoke negative perceptions, linked to the conflict that the United States remained …

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The BRICS Acronym May Soon Be Getting Longer

07 Thursday Sep 2023

Posted by grewallevymarketingnews in Chapter 08: Global Marketing, Marketing Tidbits

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BRICS, global marketing, International Relations

The similarities that define the BRICS, including the growing economic strength and populations of the formerly underdeveloped nations of Brazil, Russia, India, China, and South Africa, sometimes appear to disguise the significant differences across these diverse countries. A recent summit of leaders of these countries has brought those differences into relief though, in the form of their diverse positions on the question of whether to expand to include other countries. Some of these possible new members include Argentina, Saudi Arabia, Indonesia, and Egypt, as well as Iran. In addressing these considerations and staking its preferred position, China has expressed a strong desire to invite new members, seemingly due to its preference to build the BRICS group into a counterpoint to the G7 forum of Western, more developed countries. But in contrast with China’s authoritarian government, India, the world’s largest democracy, hopes to maintain close, friendly ties with both its BRICS counterparts and powerful Western nations and markets. Russia is in a precarious positions, due to its warmongering, such that its prime minister was invited to the latest meeting only remotely, via video. In its determination to establish neutrality, South Africa recently sought to lead peace talks between Russia and Ukraine; its attitude toward the future of the BRICS similarly takes a neutral stance. Brazil appears focused more on the economic potential of the group, noting its ability to encourage other nations to grow and benefit their populations. It seems less interested in the BRICS as a geopolitical power. Although these questions might start to be addressed in coming months, and the group might expand, the bigger questions, involving how these disparate political, economic, and global markets choose to collaborate, remain pressing challenges for the future. 

Sources: David Pierson, Lynsey Chutel, Jack Nicas, Alex Travelli, and Paul Sonne, “The BRICS Club of Emerging Nations Debates Letting Others In,” The New York Times, August 21, 2023

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How this DTC Beauty Company Got HUGE

17 Monday Apr 2023

Posted by grewallevymarketingnews in Chapter 08: Global Marketing

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Direct-to-consumer, DTC, global marketing, MyGlamm

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MyGlamm might be the biggest beauty company you’ve never heard of (if you don’t shop in India). The company was …

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Red Bull Goes Global… Literally

09 Thursday Mar 2023

Posted by grewallevymarketingnews in Chapter 08: Global Marketing, Uncategorized

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global marketing, Product development, Red Bull

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In one of Red Bull’s most famous marketing stunts, the company went literally global: Felix Baumgartner (purposefully) fell to Earth …

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Adding to Global Oil Price Pressures, But Maybe Not in the Way You Think: The Worldwide Implications of Indonesia’s Palm Oil Export Ban

04 Wednesday May 2022

Posted by grewallevymarketingnews in Chapter 08: Global Marketing, Chapter 14: Pricing Concepts for Establishing Value

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global marketing, Palm oil, Pricing Concepts

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Affordable cooking oil (e.g., sunflower, soy, canola, palm) is really beneficial for consumers in countries that love fried foods (e.g., …

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What Happens to the Global Fast Food Culture When McDonald’s Leaves a Country?

22 Tuesday Mar 2022

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 08: Global Marketing

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global marketing, Marketing Environment, mcdonalds

For companies going global, the BRIC countries have long been focal targets—growing, increasingly open and welcoming regions in which they …

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Global Sanctions and Global Supply Chains: The Implications of the Ukraine War

17 Thursday Mar 2022

Posted by grewallevymarketingnews in Chapter 08: Global Marketing, Chapter 16: Supply Chain Management

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global marketing, Supply Chain Management, Ukraine

Following the invasion of Ukraine by Russian forces, the United States, its NATO allies, and various other countries imposed strict …

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The Pursuit of Common Prosperity in China and its Implications for Alibaba

29 Monday Nov 2021

Posted by grewallevymarketingnews in Chapter 08: Global Marketing

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Alibaba, China, global marketing

Like a lot of holidays, Singles Day was created as a marketing stunt: On November 11 (or 11/11, such that …

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Why the Cookpad Recipe Site Succeeds Everywhere but the United States

26 Wednesday May 2021

Posted by grewallevymarketingnews in Chapter 08: Global Marketing

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Cookpad, global marketing

When at-home cooks seek inspiration, ideas, or new recipes, they go online and put in a few search terms—maybe ingredients …

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Bright Lights, Big Sandwich: The Starring Role of Subway in South Korea’s Television Lineup

06 Thursday May 2021

Posted by grewallevymarketingnews in Chapter 08: Global Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, global marketing, korea, Subway

In South Korea, television broadcast rules do not allow for commercial breaks, so companies trying to get viewers’ attention have …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (80)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (242)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (90)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (108)
  • Chapter 11: Product Branding and Packaging Decisions (223)
  • Chapter 12: Developing New Products (196)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (104)
  • Chapter 15: Strategic Pricing Concepts (108)
  • Chapter 16: Supply Chain Management (123)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (47)
  • Uncategorized (17)

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