Tag Archives: internet

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Google’s Ethical Crisis in China

13 Monday Aug 2012

Posted by in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 08: Global Marketing, Chapter 13: Services: The Intangible Product

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Google has struggled with balancing its motto (“Don’t be evil”), purpose (to provide access to information), and goal (a global …

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Privacy on the Internet

04 Saturday Dec 2010

Posted by in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 06: Consumer Behavior, Chapter 07: Business-to-Business Marketing, Chapter 18: Integrated Marketing Communications

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If you knew that everything that you did online was being watched, would you change your Internet browsing patterns? If …

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