The Canadian Tuxedo: If Consumers Are Willing, Levi’s Is Ready

30 Tuesday Apr 2024

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 17: Retailing and Multichannel Marketing

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denim, jeans, levi's, store design, store layout

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The Canadian tuxedo refers to the risky but sometimes fabulous fashion choice to put denim on top of denim. Not …

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