Exporting Service with a Smile: Customer Service Spreads to Russia

21 Tuesday Jan 2014

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 13: Services: The Intangible Product

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Customer Services, mcdonalds, McKinsey & Co., Service On Board Courses, Winter Olympics

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With its long history of people struggling for subsistence, its geography marked by a vast Siberian landscape, and a culture …

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