Ad Spending Down; Media Spending Up

15 Friday Jun 2007

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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ad spending, measurable media

In the first quarter of 2007, U.S media spending dropped 0.3 percent, but that number is deceiving, because it only …

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