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Using AI to Elevate Digital Branding: A Novel Partnership Between adidas and Moncler 

23 Tuesday Apr 2024

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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adidas, AI, Artificial Intelligence, moncler

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In many of its more recent collaborations (e.g., its controversial partnership with Kanye “Ye” West on the Yeezy line), adidas …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
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  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
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  • Chapter 08: Global Marketing (129)
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  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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