A Papal Visit as a Marketing Opportunity: How Two U.S. Cities, and their Souvenir Vendors, Are Preparing for Pope Francis

29 Tuesday Sep 2015

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment

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Marketing Enviornment, Philadelphia, Pope Francis, Souvenir Retailing, Washington DC

In the first papal visit to the United States in decades, Pope Francis will tour two U.S. cities this fall: …

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