With Just a Click, Spend $560,000

20 Tuesday Oct 2009

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 20: Personal Selling and Sales Management

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luxury, premium pricing, premium product

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The latest incarnation of the Faberge brand strives hard to reawaken the sense of mystery and drama created by the …

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Just a Regular, Ol’ Pair of Blue Jeans

06 Thursday Aug 2009

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions, Chapter 14: Pricing Concepts for Establishing Value

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denim, jeans, levi, premium pricing

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Denim jeans are a huge industry that customers covet—nothing new there. Jeans sales increased 17 percent last year—again, nothing too …

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Prices on Premium Sports Seating

30 Thursday Apr 2009

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts

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premium pricing, premium seats, sports tickets

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When the new $1.5 billion New York Yankees Stadium opened at the start of baseball season, it already sold 85 …

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