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Multichannel Retailing and Localizing

06 Sunday Nov 2011

Posted by in Chapter 03: Social and Mobile Marketing, Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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Multichannel retailing involves selling merchandise through multiple distribution channels including stores, online, mobile, catalog, and phone.  While many retailers claim …

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