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Is There a Place for God and Religion in Marketing, and If So, What Is It?

23 Tuesday Feb 2016

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 18: Integrated Marketing Communications

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Integrated Marketing Communication, Marketing Ethics, Religion

Whatever a person’s personal beliefs, the concept of God is widely familiar and recognizable, especially in Western markets that share …

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Chapter 01: Overview of Marketing (81)
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Chapter 15: Strategic Pricing Concepts (109)
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Chapter 17: Retailing and Multichannel Marketing (222)
Chapter 18: Integrated Marketing Communications (172)
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